Text v Graphic on Ads Sense

Google Ad Sense provides another opportunity to place adverts in your text and graphic formats for advertisers and publishers.

When any advertiser decides to make publicity into their website, the question will still arise. Which is the best way for advertising for advertisers and which is the best way for the publishers?

One hand advertisers may feel that image adverts can stimulate a sale as a more responsive thing. On the other hand, text adverts may show result less visible to the consumers

Text based adverts consist of two different formats. The question arises, is Graphic advertising better as compare to text base advertising? Web surfers use graphic advertisements to sign up free accounts and to use different services provided by the advertiser. Some other users unlike graphic advertisement and they have programmed them selves to ignore such ads. Being untargeted adverts, the consumer like to brand advertising which can feel them as less purposeful. So this may cause the consumer to ignore the graphic adverts to assume this that it is the same advertisement which I have seen before.

Text adverts cannot force to surfers. So due to less obvious, some users ignore to concentrating on them. And who see and read them, will click on the link to search more. This may be due to certain number of reasons, but the great thing is that they provide us more information to surfers. Generally, someone who is reading your text adverts may not satisfy with information which you have shown in your ad, so the reader can click on your link to read more information. If we see on image advert, it is far more attractive for your surfers.

Graphic advertising is mostly paid per impression. Because through graphic advertisement, advertiser tries to promote his brand not a specific useful service. He assumes to have worse conversion rates and as compare to text adverts, it can make effective impression on consumer eyes. However, if the text is maintained in graphic format and also contain text advert, which will be the best effective for consumer? It is assume that the surfer is more likely to view it, however if there are many image adverts which are appearing in the text, they may feel overwhelmed.

It is difficult to regulate graphic adverts. If we assume that Google allows us to change adverts frequently without and regulation. The advertisers may claim about affiliation from the website which is used to advertise and certain keywords like "iPod" cannot be used in your text advert.

Text advert have to make a broad market appeal, because advertisers do not generally have the in house resources to create any image advert but can create text adverts easily. This may mean that a wider array of advertisers to find accessible advertising by the text adverts which will be less burden for advertiser and very easy to change contents of ads.

Text adverts are also very low cost to create, whereas you must spend more than $200 for making graphical adverts for your site. So the advertiser and publisher may allot a high rate to advertising itself to remove such fixed cost for advertisement, which will give benefit to advertiser.

This will depend on the performance of advertiser to appear his text advertising. They pay for CTR (Click through Rate) and receive targeted traffic for their site. this can reduce your risk level for your business that is previously had to worry that advert were not only seen but also clicked to stimulate sales. As CPC (Cost per Click) is similar to text adverts. Advertisers want to locate more ways to make high clicks for their site.

The big brands are willing to advertise in both text and graphic formats to make broad marketing for your ad to make great revenue. As flash websites disappear with graphic adverts, it is true that text and information on your site lead your site to be perfect for users.

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